Started in 2014 UL has organically featured in global publications such as Vogue Paris, Russh Magazine Australia, Vogue China, WWD, WGSN, Vogue.com & more. Contrasted to it's humble beginnings, the brand has garnered a cult customer following.
Born as a product of the owner’s past life, which involves fashion direction, wholesale and buying from Australia, the USA and Europe. Fusing her Australian roots with her Texan lifestyle, she wanted to create a relatable brand and a relaxed shopping experience. UL has established itself as an unpretentious brand focused on decorative pieces that deliberately start conversations.
"It’s the dead of summer in Austin, Texas. Hard-wearing boots coated in yellow dust. Soft leather on burnished skin. Tussled suede, tousled hair, cold drinks and long nights in steamy dive bars. She’s a midnight cowboy in Understated Leather and she’s one helluva stud" - RUSSH Magazine
AS SEEN ON
Alex Turner, Arctic Monkeys
Bella Hadid
Beyonce
Black Pink
Blue Ivy Carter
Brandi Cyrus
Brandy
Candice Swanepoel
Cole Swindell
Depeche Mode
Emma Roberts
Erin Wasson
January Jones
Josephine skriver
Kaleo
Kendall jenner
Kings Of Leon
Kourtney Kardashian
Lady Gaga
Lainey Wilson
Little Big Town
Lukas Nelson
Maren Morris
Margaret Zhang
Miley Cyrus
Miranda Lambert
Misfits
Nick Jonas
Nikki Garcia
Olivia Rodrigo
Paris Hilton
Queens Of The Stoneage
Ryan Gosling
Selena Gomes
Shailene Woodley
Skeet Ulrich
Sofian Richie
Stella maxwell
Sting
The Killers
The Misfits
Vanessa Hudgens