About us

Born from love, in a little town called Austin.

Born from love in a little town called Austin.
Understated Leather believes that the style and quality of our pieces should speak for the brand & not the other way around. Coined by its name, the unpretentious intention of the brand is to focus on the wearer. Owner Jennifer Kassell fuses her Australian roots with her Texan lifestyle creating a refreshing & relatable Aussie-Americana vibe.
In the few years since the brand's inception, Understated Leather has been featured in global publications such as Vogue Paris, Russh Magazine, WWD & Vogue.com. The brand has a cult celebrity following including Beyonce, Lady Gaga, Bella Hadid, Rita Ora, January Jones, Kendall Jenner & Erin Wasson.

"It’s the dead of summer in Austin, Texas. Hard-wearing boots coated in yellow dust. Soft leather on burnished skin. Tussled suede, tousled hair, cold drinks and long nights in steamy dive bars. She’s a midnight cowboy in Understated Leather and she’s one helluva stud".
- RUSSH Magazine