Started in 2014 UL has organically featured in global publications such as Vogue Paris, Russh Magazine Australia, Vogue China, WWD, WGSN, Vogue.com & more. Contrasted to it's humble beginnings, the brand has garnered a cult customer following which includes Beyoncé, Lady Gaga, Maren Morris, Gwen Steffani, Ryan Gosling and many more.
Opting to approach brand distribution a little differently, we choose to partner with select stores who work with us on exclusive development. This is the secret sauce to the brand and means that each retail partner has their own unique products as well as a sprinkling of our mainline. The result is minimal crossover between wholesale accounts plus an elevated experience for our customers who can hunt down collectable pieces across our circulation of accounts.
Born as a product of the owner’s past life, which involves fashion direction, wholesale and buying from Australia, the USA and Europe. Fusing her Australian roots with her Texan lifestyle, she wanted to create a relatable Aussie-Americana brand that does not intimate but rather deliberately made everyone feel good. UL has established itself as an unpretentious brand focused on decorative pieces that start conversations.
"It’s the dead of summer in Austin, Texas. Hard-wearing boots coated in yellow dust. Soft leather on burnished skin. Tussled suede, tousled hair, cold drinks and long nights in steamy dive bars. She’s a midnight cowboy in Understated Leather and she’s one helluva stud".
- RUSSH Magazine